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Expert Panels for Product Development and Improvement

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Marketers and engineers often have the need for customer feedback that goes deeper and into more detail than the typical satisfaction survey or new product concept tests among a random group of product users.

What is needed is the type of expert feedback, from an "early adopter" group of product category users, that can help the marketer and engineer to see beyond just the next incremental change and on to a whole new version of a product that gives it a distinct competitive advantage. In addition, such an early adopter expert panel group can also help to create entirely new product categories.You can also contact product design companies in Canada.

Guide to the Product Development Process 10 Steps+Key Tips

Geoffrey Moore's Crossing the Chasm is a classic book on marketing high technology products. In it, he defines "early adopters," or "visionaries," as "that rare breed of people who have the insight to match an emerging technology to a strategic opportunity, the temperament to translate that insight into a high-visibility, high-risk project, and the charisma to get the rest of their organization to buy into that project."

In many cases, these people are the mavens, or salespeople, or a combination thereof, described in The Tipping Point, by Malcolm Gladwell. We all know these people.

They are the ones who, back in school, or at our work, seem to always have the latest cool gadget and who are on top of the latest technology, and who, importantly, know what its potential is. They understand the bigger picture of what technology can do to make our lives easier and/or more fun.

Product Development in Ontario

Often times the manufacturer of a product has a throw it over the wall approach to manufacturing their products. They don't think of the stakeholders who are involved in their product line.

First and foremost, the design has to be something that can be manufactured. In the case of discount nursing scrubs, manufacturing has been going on for a very long time. It used to be done in a couple of styles and colors and now that has broadened too many different styles and different color options.

You can visit this site if you are looking for a product development company in Ontario.

The idea of throwing it over the wall has also changed because the manufacturer who does not listen to his customer's wants and needs is not going to last in this economy.

For instance, people who have a favorite college or university sports team can now get college scrubs and wear their mascot or college logo to work. This allows them to wear the appropriate clothing and show off a little of whom they are.

Cherokee scrubs also offers people the ability to make a more personal statement as to who they are regarding style and color. Manufacturers of scrubs are a good example of offering something completely different due to the customer's needs.

It used to be that you could get scrubs in any color as long those colors were the standard blue or green. Kind of like Ford when they offered any color as long as it was black. Now you really can find scrubs in any color your heart desires