A messenger bot is simply a program that utilizes artificial intelligence (AI) to chat with users in real-time. Simply put, these robots can then formulate an appropriate answer in a truly human manner and can therefore easily respond to customer requests. As you may well know, automated robots have the capacity to completely revolutionize the face of sales, customer service, and marketing as we know it today and for good reason. But what exactly are messenger bots? How do they work? And how does a Facebook Messenger Bot work?
Basically, a Messenger Bot is a program that uses artificial intelligent or semi-intelligent software to converse using natural conversation English language. The beauty of Messenger Bots is that they are extremely easy to use. You don't need to have a lot of experience with chat bots contrary to popular belief. These programs are actually so advanced that they can actually discern if you're merely chatting with another bot, or if you're talking to the bot's owner. They'll also be able to discern if the two of you are actually looking into one another using the webcam, microphone, or speakers.
So why would companies use a Messenger Bot? Apart from making interacting with its customers easy, it also allows companies to do various different ways of marketing their products and services. Nowadays, people using Facebook and Twitter are accustomed to sharing information on the go, and this also applies to buying and selling goods and services. Therefore, using Facebook Messenger Bot as an automation system allows companies to increase the reach and number of their customers while at the same time, monitoring the social media signals they send out through Messenger Bot.
So much so, that companies may now use Messenger Bot for different ways of advertising as well:
Automated Bots in Messenger Apps: Nowadays, customers expect to receive instant messages on their mobile devices. Hence, while Messenger Bot is useful for keeping contact with customers, it also works perfectly well for sending out live messages on the go. You can set up Messenger Bot to deliver your latest product updates by automatically posting them to popular social media channels like Facebook, Twitter, and Foursquare among others. You can also set up Messenger Bot to send out coupons to your customers using Foursquare and Facebook. In fact, advertisers will be able to customize Messenger Bot to their specific needs and requirements and use it for more personalized customer service.
Customer Support: Another big advantage of Messenger Bots is the ability to give live help to customers and chat with them about anything that may be unclear to them. If you run an online store, for example, you can have Messenger Bot post live videos on your Facebook page for customer support. Similarly, if you run a web store using Foursquare, you can integrate Foursquare coupon codes in Messenger Bot so that customers can easily purchase items from your website. You can also set up Messenger Bot to send customer support tickets or to give them answers to FAQs.
Customization: As mentioned above, developers can use chat Bots to customize their websites, blogs, etc. With the help of chat bots, developers can make their sites interactive. For example, they can add buttons and links which will automatically connect users in a conversation. They can also include chat commands to automatically add, remove and edit their profile pictures. Developers can also customize their bot to offer different kinds of responses to different kinds of queries. For instance, if someone is asking about a particular service, the customer service bot can be customized to give a number of different answers.
Open Rates: One major disadvantage of using a Messenger Bot is that its users can't request higher open rates. This is because a chatbot receives messages only as they are received by its owner. Chat Bots only allow you to set the rate at which it sends messages. Thus, if you have high open rates, your Bot might not be as effective as it should be. In contrast, with real people, you can request higher open rates to get more traffic.
Campaign Sequences: A new feature added in Messenger Bot is campaign sequence. If this feature is activated, then every time a user sends a message, the bot will follow up the user with a different follow-up message. You can also specify a certain campaign sequence in your bot and let the system randomly follow-up your messages. However, if the user doesn't follow-up you, then the campaign sequence won't work.