The furniture industry is undergoing a rapid wave of digitization and transformation with a desire to increase sales, reduce returns and improve the customer experience.
Furniture retailers and eCommerce leaders such as Wayfair, Ikea, and Houzz have invested in AR technology and solutions to stay ahead of the competition and attract more customers to their websites and online stores. If you also want to enhance your business by using augmented reality marketing visit https://hapticmedia.com/blog/augmented-reality-marketing/ for the details.
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Customers are 11 times more likely to buy a product when they visualize it using AR technology. Augmented Reality is undoubtedly one of the main drivers of sales in 2020 for many retail industries. This helps customers showcase products in their home environment and forge strong emotional bonds with products and brands.
Many furniture companies still accept that small and medium enterprises do not have access to AR technology because of the high implementation costs and times. However, in recent years, things have changed. Big tech companies like Apple and Google have invested heavily in augmented reality. The cost of implementing AR will be significantly lower, and implementation and testing will be much faster. AR technology is available to everyone.
With the 2019 version of Apple AR Kit and Google ARCore, AR developers can preview 3D content online without installing additional apps on customers' smartphones.