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Using Social Media for Business – The Power of LinkedIn

With over 125 million professionals from around the world representing 150 industries, LinkedIn is a reliable online networking platform for business professionals, and is often called the "Facebook" of business. LinkedIn offers an excellent opportunity for business professionals to initiate contact that can lead to a fruitful business relationship.

Professionals such as accountants, lawyers and engineers are increasingly focusing on LinkedIn as a key element of their social media marketing arsenal. So, what exactly does social media management experts needs to do to harness the power of LinkedIn to form business networks and promote their businesses online?

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While it is tempting to create a profile on LinkedIn that resembles a CV, it is important to resist the temptation and instead focus on creating a profile that will have an impact on the reader, instead of getting them bored.

While the title of the work, achievements and the company's name to add to your credibility, you do not need to include every detail. Instead, provide sufficient details that will position you as an expert in your niche and make it simple for those who have interacted with to find you easily.

Connect with businesses and individuals in LinkedIn are generally done in one of two ways, the Open Network and Trusted Partner Networking.

As an Open Networker or LION (LinkedIn open networker), you can grow the size of your social media business network by connecting with as many people as possible who send requests for contact. Open networkers usually have thousands of active connections.