Using professional copywriting services in Bristol can make a huge difference to the results you get from advertising and web marketing. But for many small businesses, working with a specialist copywriting agency in Bristol is a new experience – so how do you decide which print, SEO or web copywriting professional to work with?
Do not choose a copywriting service until you've talked to at least a few professional writers.
This will give you an idea of where they come from, and what they can offer you. If you feel like you are both 'on the same page', it's a good indication that the writer may be right for you.
Whether your project involves a print ad or web copywriting, there are certain questions you should ask your copywriter – directly, or just in conversation, which will show your level of professionalism of the writer. Here are just a few:
What is the project intended to achieve?
What you want the copy to do – get a direct response, increase awareness, direct people to a website?
Who is your audience?
It is more than demographics. A copywriter should work to find out what really distinguishes your audience. The better the writer know them, the better he or she can write for them.
What is your unique selling proposition?
What sets you apart? What do you offer that no one else offers? As writers, we often have to dig deeper to find out what you do differently.
These question can be put in a number of ways. And if you decide to go ahead and hire a writer, they will no doubt talk to you about them in more detail. (Remember, the more you can help with the answers, the better your copy will be).